CHAPTER ONE

INTRODUCTION

BACKGROUND TO THE STUDY

            Successful business organization lies on the extent to which the public is aware of the organization. The importance o promotion as one of the marketing strategy can be traced back to the era whereby marketing has been recognized by people or organized by people or organization. Although before the invention of marketing strategy there has been adopted just to meet the needs, wants and aspiration of consumers, but all these efforts proved abortive. Some of these strategies can be traced back to the time of industrial revolution, when people were suffering. During 1900s people found ways to sustain their ways of living and one of the earliest forms of occupation they engaged in were subsistence farming, hunting etc in which individuals family was self reliant i.e. they depended on their productivity.

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