ABSTRACT

There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of earning sufficient foreign exchange which enhances for capital income and national reserve of the country.

It is due to the full recognition of the fact that there are problems ——- in international marketing activities in Enugu – State that the researcher undertake this work (study) which sets out t o investigate the objectives, role and application of  public relations (PR) to international marketing and extent by which exporting companies which constitute a significant part of business in both industrialized and developing countries.

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