CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

Companies or corporate bodies have legal existence. They are separated by legal entities and so, they are different from the owners. The owners have their own individual and is different from another individual and so do companies do to another even though they fall under the same industry, producing the same of similar products.

The image of a company is the way the company appears in the eyes of the public. How the public does lost at   is the company a good one or bad one, how about the product the offer, do they contribute to the development of the community? Business organizations have been trying to build a positive image in the mind of the audience because this book of the public and such a firm is likely to enjoy their patronage.

BRIEF HISTORY OF DENCO FOAM

Denco Foam limited Onitsha Anambra state is a company that manufactures foam, pillow, curtain and other indoor materials. The company is located at Nkpor Onitsha in Anambra State. It started its existence in 1985 as a one-man business. The owner Chief Godwin  Okafor in need of fund for expansion accepted to run the business as a private company after receiving money from friends and relations in 1983. The company got registered in 1990 and since then they had been enjoying limited competition from vita foam, the only competition at that time.

The number of employees around 1985 were about 16(sixteen) but immediately after the expansion programme of 1990, the number increase to thirty-five (35). Presently the company has more than one hundred and seventy (170) employees across the state. Denco foam has distributed out more than six town and states namely; Enugu, Aba, Obosi, Nnobi, Nnewi and Imo State. Apart from foam, the company also produce pillow curtains, bedspread and towel. They also have customers in Aba, Enugu and Imo state. They obtain their Raw material locally, especially from Northern State where cotton is produced at cheaper rate .At Present the company starts to face stiff competition from other manufacturing similar product. Among them are ; Mouka foam, Apaco foam, Marta foam, and vita foam.

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