CHAPTER ONEINTRODUCTIONBackground to the StudyWe live in a world that is dynamic and complex. The business environment is becoming more complicated everyday and as such, decision making is becoming more and more challenging and risky. Business organizations are failing due to poor decisions made. Investors are losing a lot of money and are not happy about that. In other instances, organizations are springing up in great numbers; some are successful in the marketing of their products and services, while others are trying to keep up to reach their target audience. Likewise, consumers are also faced with the challenge of making choices due to indecisiveness, skepticism, indifference and confusion which are among the key sales killers in the business world.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.