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PROJECT TOPIC: THE EFFECT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANIZATIONAL GOAL (CASE STUDY OF NIGERIA BOTTLING COMPANY ONITSHA)

Project Body:


CHAPTER ONE

1.0 INTRODUCTION

This chapter of the project work discloses the information about the effect of communication gap in this achievement of organization foal.

Organization goal is always specified in any organization and etails the purpose why the organization is established. To achieve this specified goal must be attain through proper application of its principles which might includes, planning, organizing, co-ordinating and controlling the resources of the organizations its personal.

1.1 BACKGROUND OF THE STUDY

Communication is a very vital tools in carrying out our day today activities which makes saying that if you don’t say here I am nobody will say there you are unique and out standing from every business firms world wide today. Everyone needs communication with people around to share experience jobs, frustration, hopes and fears. From childhood we all learn how to communicate, as children, we able to recognize and identify happiness and annoyance in our parents faces or words. And at school, we learn how to write and interpret number and diagram, we also come to understand the silent language of communication expressed in false, gestures and body movement that is the body language of non verbal communication. This arrays of skills has helped us to be active members of the family, school and work group.

It is only when people have come to know others through work, play or study that they prepared to open up and to trust others with a share of themselves, their inner thought reactions and feeling. According to Chester Bernard the first executive function is to maintain a system of communication which is fundamental to the existence of any organization communication function which is the means by which social inputs are fed into social system or organization the means by which behavior is modified, changed is affected, information is made productive and goals are achieved be it in business, military etc.Every organization is established to achieve a set objective for example certain business organization are set up for profit making  by the provision of goods and service. While are set up mainly for the provision of service by training high level of manpower for both in the publicHowever the defined objective of any organization have to be achieved through the instrumentality of individual person  who from the basic unit of the organization. The peoples readiness to perform for the attainment of goals and objective active of an organization.

As defined by Drucker, management is concern with the direction and control of an enterprise  and involves planning and the direction of the work of others. These managerial functions convert be successfully  carried out in the absence of communication. Brown defined communication as the process of transmitting ideas and thought one person to another for the person receiving the communication, Drucker made the following statement. The manager has a specific tool, information. He does not “handle” people, he motivates, guides and organize people to do their own no muter  whether the manager’s job is engineer, accounting or marketing effectiveness to a large extent depends on his ability to listen and to read or his ability to speak and write it needs skill in getting his thinking across to other people as well as skill in finding out what other people are after.


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