ABSTRACT

This project work was an attempt to investigate the effect of market segmentation and position of company performance.  The main objectives were:-

The main objectives were:

1. To know what market segmentation and positioning is al about as it involves the company under study.
2. To known how the company’s sales is structured.  This could be geographically, regionally or customer structured and if it can determine or known its target customers.
3. To know if the companies actually applies market segmentation and positioning in the sales of its product.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.