CHAPTER ONE

1.0  INTRODUCTION

This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd.

BACKGROUND OF THE STUDY

This research work deals with the effort of personal selling on the marketing of industrial product . Those industrial firm and institution that have recognized the usefulness of promotion public relation, and publicity, they end up sending more money in those other promotion with out achieving their corporate objectives.

Personal selling unlike other promotional tools communicates information about companies product to the prospects inter personals basis. The communication of information about company product to the prospects by the others promo tools are done on impersonal basis (Nebo Olwudili (2009:9)in industrial marketing  there is no other promo tools that brings the firms and prospective buyers into divided content the only promo tool that makes this possible is personal selling personal selling  therefore, is of greater significance for marketers of industrial goods than  that for consumer goods.

It is another promo tools used for the achievement of marketing attention and spontaneous purchases. Obiesike (2003:157) defined personal selling as oral presentation in a conversation with one or more prospect purchases.

1.2  STATEMENT OF THE PROBLEM

Despite the popularly acclaimed benefit of personal selling , industrial firm still seem to have it as the least choice in their scheme of things for promotion that will speed of the growth of the business

1. The cost of personal selling is too high for industrial firm to shoulder therefore they baulk at it

1. sale men of industrial firms are during in the discharge of personal selling growth
2. the industrial firm have low turn over therefore they cannot afford the cost personal selling despite its necessity
3. both the public and the firm see it as on awkward means of promotional and marketing growth
4. The target market of industrial product is not as target market for consumer product.

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