1.1 BACKGROUND OF THE STUDY
It has often said that new product suddenly succeed in the market . this is not far from the truth , however many new products that meet the demands of the customer cannot in any way fail furthermore those that paid do as die to their inability to meet the needs of consumer by so doing they come face to face with tool rejection thereby leading to the failure.
Firstly, marketing research and marketing information system are concerned with information gathering according to the America marketing association (AMA). Marketing research is the systematic gathering recording and anal sizing of data about problems relating to the marketing of good and services A major weakness of this definition is that it implicitly ignores the face that not only marketing researcher analyze and solve problems but the identify them.
Secondly, marketing research and marketing information system it has also been suggested that while in focused on information generation marketing information to marketing decision makers
Thirdly, marketing research it would be appear in more of a curative medicine a marketing system is both curative and preventive.
Finally marketing research is a part and parcel of an organization marketing information system sincer the lather is much broader in scope for any marketing organization to successes it need a regular supply of current and information for marketing decision
An analysis of the impact of marketing information system in new product development and planning is located at 13 road aba abia state . it was in corporate as saclux industrial ltd on the 21st February 1940 by the parts through the founder was Robert William in paints industries liability company quoted on the Nigeria stock exchange since 1973 with Nigerians current having 50% equality holidays.
Saclux today employs about 50, 00 people in about 50 counters world wide and support the jobs of many thousand distributors contractors and suppliers.
Following the existing trading interests in Nigeria and West African generally involved to the fact that he had since the 17th century been great involved with the paint industries in eastern region.
Saclux industries Nigeria plc started with the paints company and is today one of the solidest suruving manufacturing company or organization in Nigeria. After series of mergers or acquisitions the company diversified into manufacturing and marketing of paints detergents and personal care products
These mergers or acquisitions brought in paints industries in 1986, this brought ponds industries ltd in 1988.
The company changed its name to saclux industries plc in 2000 . Information and reliable data form the bedrock of any management decision. They also form the basis for all the diagnostic and prognostic efforts of managers from marketing stand point, problems can only be anticipated identified analyzed resolved or prevented if accurate and reliable and external sources. This overriding impact of marketing information is so obvious that every trained marketing manger made deliberated efforts to generate analyzes and use reliable marketing related information.