CHAPTER ONE

• INTRODUCTION

A mere mention of the hotel and catering business will immediately call to our mind to travel industry and tourism, this is due to the functional relationship between the two advertising has contributed a lot to boost a better image of both major and minor hotels. In every part of the world, hotel services provide meals, drinks, attraction, and accommodation etc. To the general public or persons in transit especially people travelling to place where they have neither their own houses nor any relation to cater for their needs. Such people will like to know few things about hotels and catering services in their transiting area. In other words they may like to know about available hotels. The categories of such hotels the room and suit Janes the type of food served, the necessary comfort customers are accorded with the games that is both indoor and outdoor games available and perhaps any other special features that make such hotel appealing to the sojourners on transit]. These characteristics of hotel are boasted by advertising in so many countries of the world.

In Nigeria for example major hotel such as Sheraton hotel, Eko hotel, Federal palace hotel, Nicon-Nigeria just to mention but a few, most of these hotels have made impressionable image both national and intentional and the praise go to advertisement class placement status to the public generally without advertising the image of their hotel, would not be so diffused to the public for instance recently in Enugu, some hotels have come up with the advertising of their services.

• BACKGROUND OF THE STUDY

The impacts of advertising on the marketing of hotel services in Enugu metropolis (A case study o Mac-Davos hotel). In Enugu lately some hotels were not advertising their hotel, they believe in customer’s recommendation and patronage instead of advertising their hotel services, so Mac-Davos was the one that introduced advertising in his hotel, and so many customers patronize his hotel, both far and near, all over the world. So this lead to many hotel in Enugu investing heavily on advertising as the surest means of reacting to increase their customers interest, they overlook other important promotional tools. Therefore, advertising can be seen as a means of making known in order to sell something. In this work, advertising refers to the general meaning “A group of activities aimed at and including dissemination or information by the media about a company or its product”.

However, the impact of advertising, on the marketing of hotel services is noticed in many countries that it cannot be over emphasized. The case of Nigeria is very vivid for example major hotels in metropolis cities have taken advertising as an act of informing the public about it’s existence, merit and where the hotel is located in other words it make no sense to build better mouse trap and keep it secret that is it will make no difference, if a nice hotel with well matured staffs and adequate amenities is built and keep secret but advertising proves a better ground for its publicity to the public the quality of services accorded to customers and recommendation about staffs competent. Advertising also make the services of those hotels very unique from other hotels and also make them to obtain larger share in marketing of other hotels services hence, in all circumstances there are some major impacts of advertising on the marketing of hotel services.

Advertising contribute to the economy by contributing to personal selling and making it a cheaper operation. Advertising lowers the cost of information about brands, qualities, heads to increase in brand quality and lower average price per unit quality and including sampler and alternative cost. Advertising leads to market power which assumes that advertising changes sales; makes demand less chiastic and create durable loyalties that cannot be tested. Finally, it is convenient to say that hotel uses advertising to get information with particular references to its impact in marketing of hotel services and good image.

• STATE OF PROBLEM

Mac-Davous Hotels in Enugu States are faced with a lot of problems as it is found in other turtle in Enugu metropolis Mac- Davious hotel is faced with so many hindrances over their advertisement programmes. These problems are inappropriate media for advertising programme, poor managerial skill and techniques, high cost of hotel services lack of special offers encourage tourists, individual poor attitude to leisure, and poor location of hotels. Government fiscal monetary policy, tourism industry is skill under developed lack of no tourist attraction and more mostly the safety least in the society is low.

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