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PROJECT TOPIC: THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU)

Project Body:


 CHPAPTER ONE

1.1       INTRODUCTION

Hotel services have played a functional role in the life of our people.  Hotel industry is the engine room for effective communication and all business transactions within and outside the country.

Hotel Advertising has contributed a lot to boost a better image of both major and minor hotels in developed services provides meals, drinks, attraction, accommodation etc, to the general public or person on transit especially to people who are leaving their homes to other foreign lands for business transactions.


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