CHAPTER ONE

INTRODUCTION

1.1       BACKGRONUD TO THE STUDY

            The important attacked to a customers perception of a company’s image, very from company to company and from one country to another.  In the developed and industrialized countries such as U. S.A. and Sapan when marketing is practiced to the letter, such perception is give utmost attention.  In Nigeria where Nigerians are only past beginning to cultivate marketing culture, only few companies attack significance to this.  Through there may be pubic relation department existing in most firms they are not marketing oriented.

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