CHAPTER ONE

INTRODUCTION

• BACKGROUND OF THE STUDY

No matter how quantitative an organization’s offering may remain over unsold if the producers is not in the good books of the various public Calfred I. Okafor (1996).

There are no organizations whether profit oriented or non profit making venture can thrive in isolation of public relations goodwill. The role of public relation in an organization which aimed at creating good relationship, establishing understanding and good image in the eyes of organization. Recently, many companies have recognized the need to explain their activities, in order to gain public factor, support and also to correct fall impression.

The public relation serves as a form through which an organization exposes, promotes, explains its policies, in order to obtain public goodwill.

Public relation also functions primary in organization as a whole to the public. Public relation objective is directed towards the creation of better corporate image. It is however, believed that once an organization is able to create good books if its publics, that when it comes to the purchase decision time the potential buyers are likely to pack the firms product brand among various rated outlets. It is an effort of an organization to motivate people to think well of an organization in terms of buying, also to respect, support and stick to the organization in time of trouble. Organization should know what people like and do it the way they like it and finally to accord premium to interest of people in all matters, relating to the organization existence of life.

This study is designed to explore and keep afresh on the reader’s mind the role which public relations can play in consumer acceptance of pure water in Anambra State.

The basic value of the including all other relative factors that will offer audience to the study under review. The fact here is that for an organization to thrive the goodwill of its customer’s paramount and if this goodwill is deficient or adverse, consequence may arise or pose problem to the existence of an organization.

Really the inevitability of public relation, man in an organization is to improve readers digest. Nigerians are adopting to circulating formalities and procedure.

The average organization is characterized by a great deal of zigzagging pleasures from all sides and mutual sycophancy in public life and public opinions are reloaded in the mass media can often be grossly misleading. To complicate the problem, target publics are closely interwoven that they are in most cases unpredictable in the reaction to situation and events.

There are some reason why there is some much confusion and significance of public relation and why the profession is injected with too much quack and imposters. The changing social, political and economic climate accordingly call for greater expertise and professionalism in dealing with the mass media, the government, the various public which is an interviewing manner constitutes local consumers voters customer.

Public relation is not as new as it often suppose organized public relation data back (1984) when both the public relation was formed.

Most modern example belong to the new for business and governments to communicate, for instance, the house journal has been used for nearly a century and a half with covered offering of (1942) I. M. Singer and companies, Gazette of (1985), while in Britain it was published by liver brothers toward the end of the nineteenth century.

Better less was leading public relations for U. S coal and railway interest in (1906).

The author was writing and publishing new releases in (1938) when he was a teenage publicity assisted in the London store.

In Nigeria, modern public relation (P.R) is introduced on January 8th 1954 with the establishment of the ever public relation embracing, linked was propaganda. This is because, the new office was intended to present a picture of Nigerian to the outside world as well as to assist the government in an activities requiring propaganda for want of better term in one form another. Growth of the complexities of society and economic consideration.

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