ABSTRACT

This study was necessitated by the need  to find out the role of Public Relations in our marketing organization and to know how well it is used  as a promotional tool in the marketing organization, thus this topic “The Role of Public Relations in Marketing Organization”, a case study of PZ Cussons Nigeria Plc, Aba.

In chapter one, we were made to understand that Public Relations has often been understood in effect and that most organization only involved themselves in production of goods and services failing to realize what PR can do in the promotion of those goods and services.

Chapter two has to do with current literature review relevant to the study  of Public Relations activities in an organization.

Chapter three indicated the research design, data collection instruments, and the method used. In chapter four, the presentation and analysis of data were presented. The data collected were analyzed based on the responses collected from both the questionnaire and oral interviews classification of sample units were also stated here.

Finally, chapter five  presented the summary of findings restatement of the problem, conclusions, recommendations and suggestions for further study

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.