CHAPTER ONE

1.0  INTRODUCTION

According to Bryan Alaspa and Ehow contribution writer radio was first broadcasting medium that became, universally popular. It was only a matter of time before advertisers would take advantages of the format.

Radio comes of age – the very first broadcast occurred in 1906 courtesy of reginal Fessender. The first commercial radio was broadcast in 1922 from radio station WEAF.

The Heyday of radio programming and advertising peaked during the 1930’s and 1940’s. Today radio still earns its money through advertising, although shows are generally no longer sponsored by single advertisers. More so, radio advertising makes its easy for the customers or consumers to be awareness of a product, adopt them and become brand loyal to a particular product.

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