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PROJECT TOPIC: A STUDY OF CHALLENGES FACING INDEPENDENT BROADCAST PROGRAMME PRODUCERS

Project Body:


CHAPTER ONE 1.1     INTRODUCTION           Imagine a world without electricity, no electric oven, no television set, and no stereo. Electric circuit has been more than convenience to mankind. It has recreated our environment and radically altered our life style.           Electricity seems to have become part of that thing never of civilization that keeps some of us from reverting to our primal selves from the coffee pot to the duplicating machine, we have come to rely on electricity in virtually all faces of our day to day activities.           The television makes use of visual imaginary in our mass mediated society and it has affected lives, both positively and negatively most especially through it program. It represent a sight and sound medium of communication, which transit sound and pictures from a broadcasting studio to millions of homes through electronic magnetic radiation.           According to Ifedayo Daramola (2003) in one of his books, Introduction to Mass Communication. It is a medium of entertainment, information and education through which message is sent to hundreds of millions of mind simultaneously.


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