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CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYCommunication is an important element in Human society in particular and living things in general. Society?s survival and growth demand among other things in a system of communication. According to Albert Silverstone (1974), communication is that process that has allowed man to survive in his current form despite his being singularly unsuited to survive in any particular environment.In the words of Schramm (1971), ?communication is the great relating tool. It relates individuals to each other making it possible for groups to function and for societies to live together harmoniously.?Communication can be defined as the process or the act of exchanging information between one person and other persons. It is also the process of making information available to others. The process of communication is the process by which messages are formulated or amended and transmitted from the source or communication through a channel or medium to a receiver or an audience.Communication is a means of bringing about change. It is the mainstream of any organization growth. There is need form interaction and understanding of management-employee relations this will bring about increased performance of all parties involved in the communication process or chain. According to Banihashemi (2011), communication as a medium, a means to performance ends, or as constitutive, as the end in itself. Communication is a process of transmitting information from one person to another.According to Stephen (2011), communication is a critical factor in directing and mobilizing the workforce towards the accomplishment of the organizational goals or objectives. By creating understanding it enhances co-operation and promote effective performance. According to Williams (2007) smart managers understand that the end effective, straight forward communication between managers and employees is essential for success

According to (Mckinney, Barker, Smith& Davis, 2004) communication is essential to effective team performance and communications for any organization is like blood flow in the human body. Therefore any organization that understands the importance of communication uses it in their organizational environment. Since, it ensures coordination of factors of production and most importantly material and human elements of organization as an efficient network of change and advancement. According to Snavely (2001) as cited by Robins (2006), communication process is initialed through the following means the sender-encoding-the message-the channel decoding- the receiver- noise and feedback. It is estimated that managers spend over 80% of their day communicating with others. Since most of the basic management process- planning, organizing, leading and controlling ? cannot be performed without effective communication. Importantly, the relevance of communication keeps advancing as the world becomes a Global village. The need to become visible to the world has made many organizations to embrace new technology that would increase organizational performance. There are also many issues affecting communication ranging from difference in sex, role of silence, inference of government and cross- cultural inference.Therefore it becomes important to emphasize on innovation and effective use of communication medium or channel to bring about high performance rate. Hence any breakdown in communication process or chain can have serious adverse effects on organizational performance.Clear open communication can create a sense of transparency in your organization, which builds trust between the levels of the employees, as keeping employees in the dark can results in resentments, tension and a feeling of low job security. Strong communication can help them feel valued and trusted. Open communication can reduce feelings of uncertainty and cluelessness about the state of the company, which makes for a more-positive work environment and staff who feel secure and safe.Furthermore knowing fully that poor communication rank as the single most important reason that people do not advance in their career as stated by Lepsinger & Luacia (1997) it becomes that the management of the Nigerian Brewery determines the best ?channel? in transmitting ?messages? to their staffs for effective and positive feedback. Thou there are many barriers to communication; filtering, selective perception, information overload, personal bias, language and communication apprehension. Hence management must try to address these barriers for effective result.

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