BACKGROUND OF THE STUDY
Electronically, the entire planet is linked. Streaming media, such as radio, television, cable, satellite, and streaming, transmit and receive millions of messages on a daily basis, offering a constant flow of information and entertainment. The landscape of news consumption is undergoing a significant shift, with internet news attracting more readers than ever before.
Today's viewers can obtain an "immediate helping" of the newest news on the Internet, or get updates on their mobile phones or social media pages (Stassen, J. (2010), cited in Ebbini, A.). (2019). This immediacy is not only conceivable but expected, thanks to the increasing capability of computerized "smart" phones. People increasingly go online to receive their news more than they read the newspaper or watch network news, according to survey data (Maier, G. (2009) Ebbini, A. (2019). New information, stories, and news can be shared more widely and swiftly than ever before because to the use of social media and new communications tools and technologies.
News has become ubiquitous in the digital age. The transition from a broadcast media era to a digital media era has profoundly changed how information is reported and consumed. Although the general public is at the forefront of social media usage, television stations, and radio stations are swiftly following suit. Nearly 70% of television channels use social networking sites, and 48% use Twitter or other microblogging sites and tools, according to the 2009 Middleburg/SNCR Survey of Media in the Wired World (McClure & Middleburg, 2009 cited in Ebbini, A. (2019). More than 90% of journalists polled agreed that new media and communications tools and technologies are increasingly using social media to report news, locate story ideas and sources, and monitor feelings and discussions, indicating that social media is important for television and radio stations. As a result, the importance of social media handles in media reporting via electronic media channels is demonstrated.