1.1 Background of the study
“Nuptial bliss” a public enlightenment programme context means the marriage blessing between husband and wife which is made on television as a programme to sensitize and influence knowledge on people in general. Enlightenment came to Nigeria through the use of mass media, including television. According to Bauer and Bauer, (1960, p.11). The media are used to mould behaviour which is the most important function of enlightenment. The history of television could be traced from the birth of industrial revolution. This led to the emergence of electronic media ushered in a new phase in the history of human that is the age of science and technology that is to say, the era which television started to be in use.
The use of television has become a more intimate part of our daily life than any other medium of communication and entertainment because an average person spends more time watching television at leisure time than on any medium of communication. A brief look at the major characteristics of television according to McLuhan, (1964, p.20).reveals that the medium is the message in operational and practical fact. This started the personal and social consequences of any other medium with an extension of ourselves result from the new sealed that is introduced to our affair by any new medium of communication competing with the other ones that is newspaper and radio, its penetrating ability and dominance have contributed to the medium’s effectiveness in the area of dissemination of information. Television also achieved its population because of its nature of sound and picture on the peculiar broad appeal to the audience through the programmes being offered. The primary aim of television is to foster national unity, accelerate development, the world around us and also encourage entertainment, Mboho, (1986, p.91).