Television is a sight sound medium of communication which transmits sound and pictures from given broadcasting studio to millions of homes every day by means of electromagnetic radiation using the techniques of radio. The word “Television is a combination of both Greek and Latin words”. The Greek tele, (meaning far) and the Latin word Vidre, (to see) both combine to form the word television. Thus, television means vision and sound at a distance. It is a visual medium which gives the impression of participation and intimacy. Several programmesincluding live and recorded dramas, sporting events, cartoons, quiz, talk shop and variety shows are shown on television every day.
Television newscast and programmes have greater effect in shaping opinion and socializing viewers and listeners for good or bad. It’s a very powerful medium of communication because it has the ability to combine sound and picture which gives it an advantage over the radio and other print media. It create impact on its audience through communicated messages through blending of certain aesthetic elements properly to produce synergy. Such elements include light, sound, time-motion, space audio-video gestalt, voice/diction, pronunciation, personal appearance and make-ups. Besides communication media, aesthetics elements deals with sense ands consciousness, such aesthetic reality can be expressed in the cloth we wear, food we eat, facial expression, warmth good voice, etc.
As a result, television is often regarded as the harbinger of violence, crime, juvenile delinquency and other forms of anti-social behavior. Television is a visual medium. It gives the impression of participation and intimacy. When a viewer sees himself or a relation on the television screen, he feels like turning to that station all the time. One can watch a stage governor, administrator or president on the screen and see the expression on his face while making any pledge, to know if he is being honest with such a promise or not. Television makes it possible for viewers to determine if a suspect being shown on the screen is innocent or guilty. The ability of television to blend sound, motion and colour together to provide realism makes it a darling of consumers of media of communication.
Relating specifically to news presentation on NTA channel 12 Uyo, much of the study shall be composed around the proper manipulation of these aesthetic elements by the newscasters and the production crew to achieve synergetic effects. All media of communication possess naturally aesthetic elements; Television has vision and sound as it primary aesthetic elements while that of radio is sound. Sound as an aesthetic element of communication can be considered to included the human voice, sound effect and music. They are the major elements which make broadcast programme come alive in terms of their aural appeal. Both should And usual together form a balanced clarified and intensified total screen event an audio-visual gestalt. When sound and video “unites” the produce aesthetic energy. Light is the first aesthetic element of television because it makes vision feasible. Television depends on both the internal and external light to make the images visible on screen. It is also necessary for manipulating, articulating, clarifying and intensifying our inner emotional environment.
Light can be seen as language in television production used along with other elements to give a synergistic experience. Since shadows constitute noise in communication, via careful lightening, the audience can be made to see through spatial nature of the newscaster. Television news programme has a specific running time in order to make room for other programme. In keeping with the viewer’s objective feelings, the television artist and newscasters must be conversant with time and must know how to manipulate in certain ways to affect the feelings of the viewers. Motion on screen is an organized experience designed by the television artist to make viewers feel in a particular way. Psychological closure is based on the careful handling of two processes. That is the sharpening also supplementation and leveling also omission. Sharpening is the process of adding extra information to clarify facts, leveling means learning out information that may not fit the desire pattern.