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CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYDigital technology application in modern broadcasting has transformed and revolutionized the traditional Television broadcasting into a positive innovative concept of global networking society often referred to as digitization technology convergence. Contextual emphasis on technological innovation which has a leapfrog effect on broadcasting has yielded to change. This change has tremendously revolutionized broadcasting from the monolithic model (analogue) to an interactive Omni-directional model (digital) in line with modern global trends.Communication media are hence, on the move, constantly evolving and changing the world we live in. It is no longer enough to learn about the conventional (print, radio, television and film) mass media as computers and telecommunications are converging to create exciting new media forms (Adamu, 2009:1). The arrival of digital broadcasting has brought outstanding exciting changes to mass communication. Digital technologies are shifting the indispensable principles of broadcasting as its application in Nigeria has brought tremendous improvements in herTelevision broadcasting. Interactivity is adding important new dimensions to broadcast services. Listeners now have easier right of entry to wider range of content through various transmission media. They are now able to opt for the services they want at a time expedient to them and to benefit from superior two way communication. Little wonder Akpan (2009:9) affirms that ?we are living in a digital revolution era.? This is made more lucid by Castells (2009:55a) who wrote that with the diffusion of the Internet, a new form of interactive communication has emerged, characterized by the capacity of sending messages to many irrespective of their place of origin, in real time or chosen time, and with the possibility of using point-to-point communication, narrow casting or broadcasting depending on the purpose and characteristics of the intended communication practice.In this regard, digital technology is seen through the dimension of what Cowhey and Aronson characterize as ?the inflection? or what some time ago, Rice, et al cited in Castells (2009:3) identified as the emergence of new media through the interaction of technological change and communication. The convergence of media has been made possible by digital technologies which have transformed sending and receiving of messages as many rapid growing technological advancement and innovations have cut across all strata of our private, public and national life. Technology has continued to affect the way we do things. For instance, broadcast journalism has gone through various transformations from the ancient to modern times. The advent of information and communication technologies (ICTs) has indeed led to technological revolution across the globe and it has continued to change the global, social and economic milieus of countries making use of these technologies thereby reinforcing the reality of the globalization concept.Globalization is a process of interaction and integration among the people, companies as well as government of different nations. This process is driven by international trade and investment as well as information and communication technology? (Nwakerendu, 2009:5). The dynamics of broadcasting has contributed immensely towards the reunification of our society, recognizing the interest of the various segments in our society. For instance, Nigeria which is composed of different tribes, cultures, beliefs and religions, with the adoption of digital broadcasting technology, the various needs of the groups could be accommodated. The National Broadcasting Commission recognizes this digitization, the conversion of the broadcast and communication systems from analogue to digital as an important global movement driven by the International Telecommunications Union (ITU) that will revolutionize broadcasting as we know it. Digitizations both improves the quality of reception and ensure more efficient use of the spectrum, which is scarce and finite natural resource belonging to all Nigerian?s and held in trust by licensees.The digitization of analogue broadcasting signal is one of the most significant changes in broadcast environment today. There has been a clear prospect internationally for some years that existing analogue television and radio be replaced by digital transmission. The International Telecommunication Union (ITU) set a deadline for the full transition to digital broadcast (VHF) for 2015 and (UHF) for 2020. Nigeria is a signatory to this agreement. As a result of the presidential approval in December 2007 for digitalTelevision broadcasting, Nigeria has joined the global train on transition to digitization. This undoubtedly has placed some burden on the mass media, educational institution and government through its regulatory agencies in sensitizing and educating Nigerians on the implications of the new technology.

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