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PROJECT TOPIC: THE INFLUENCE OF WESTERN TELEVISION PROGRAMMERS ON THE CULTURAL VALUES OF NIGERIA YOUTH

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CHAPTER ONE

   INTRODUCTION

1.1      BACKGROUND OF THE STUDY

Culture, differentiate man from other species, only human beings rely on culture for survival because man alone is in possession of culture.

Culture is a complex whole that includes knowledge beliefs, art morals, laws customs, other capabilities and habits acquired by man as a member of the society.

Culture can not be exit without society and vice versa without culture, we would not be human. This implies that language to express opinions and ability to think or reason would be completely limited.

        However, one culture may be different from another; they all share one fundamental feature. They are transmitted from the old to the young through a system of symbol in form of sound, marks on the face, physical gestures, or objects created to embody a symbolic meaning. Hence man and culture are inseparable. Man receive a double inheritance at birth (social and biological), which enable him to be able to recreate his nature environment.

        The term culture has been defined differently by different people. The difference definitions attached to culture are based on the differences in the orientation of the scholars. It can be said to be the way of life of a particular society.

        Specific and general meaning of culture could be given as a configuration of learned and shared patterns of behavior and of understanding the meaning and value of things, ideas, emotions, and actions that arise out of language communication within a social group and helps an individual to adapt to his physical environment, his biological nature and his group life (Adetola and Ademola 1985).


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