CHAPTER ONE

INTRODUCTION

1.1Background of the study

Public relations have become a potent marketing tool in the modern business management in recent times.  Its influence is being felt on even greater expansion.  It is important to management organizations including IMT to understand its potentials and limitations. Nwokoye (1984:212) defined public relation as the activities of cooperation, unions, governments or other organizations in building and marketing sound and productive relations with special public at large so as to adapt itself to its environment and interpret itself to the society Busch and Houston (1995:2000) noted that public relations is management functions which evaluates public attitudes, identifies policies and procedures of an individual or an organization with the public interest and execute a programme of action to earn public understanding and acceptance. Chukwu (2000:3-4) stated that public relation is a management philosophy aimed at doing everything possible to create good relationship between an organization and its publics.  Public relations is aimed at making friends for the organization and building internal and external goodwill on the reasonable assumption that these are strongly needed for an organization to remain in business and make profit.  With the increase in the activities of an organization, the need for adequate communication between the organization and those who in one way or the other are affected by these activities of the organization become imperative.  An organization while wanting to remain viable, need to have good relations with its employees, customers/consumers of its products and services, future investors, stock-holders and in fact the general public.  As an organization specialize in manufacturing or offering services its needs to show its staff existing or potential customers that is up to date, toward looking, concerned to produce and offer the best goods and services for the price it charges and make sure that its customers are satisfied. Edoga and Ani (2001:287) noted that a company should deliberately place and execute a continuous public relations programmes to develop a good relation between it and the various public amongst sought with public relation.  Stressing the position of public relation in the country, Olakunori (1999:194) noted that most officials occupying the public relations of various organizations in the country today are not professionals they generally have a fair knowledge of what they are supposed to do. Institute of Management and Technology (IMT) as an institution or organization has the students, members of its staff, parents teachers association, the management, the host society, the state and the federal government, Nigeria Universities Commission (NUC) etc as its relevant publics.  This implies that the activities performed by IMT in one way or the other affect these aforementioned various publics.

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