The word packaging is fast becoming a vital element in industries at recent time worldwide, owing to the fact that the introductions of packaging in the industrial business have contributed immensely in protecting products against damage and against degradation.
Getting products into the market, in the desired state of affordable price is a nightmare for manufacturers and alike. The packaging appears to be indispensable due to the high cost of package materials. A package keeps a product intact and available to the final consumers in its original state, protecting the quantity of the product from the physical damage, which was the traditional purpose.
In a nutshell, packaging in industries is vital even more for perishable and non-perishable such as blue band, margarine, Royco bulhon cubes and many other PZ products. The conventional purposes of packaging are meant to perform two basic functions.
i) Protecting the products against damage
ii) Protecting the products against degradation.
These functions are mainly aimed at controlling the possibilities of spoilage, either physical or chemical. The packaging as we know acts upon the protection of industrial products which enables the marketers of these products to confront the issue of packaging n the case of any physical product that will be offered to the market.
Initially, packaging was a minor element in the marketing mix for a product but today, the entire controllable products attracts the attentions of consumer and thereby motivates their decision to buy the product. It was also found that packaging plays an important role for promotion of product apart from its traditional role of production.