1.1. BACKGROUND OF THE STUDY
The mass media exert great persuasive effects on the thoughts and behaviors, by encouraging people into new lifestyle patterns, fashion, etc. Among all media, films play a major role in affecting the thinking pattern of the society (Evra, 1990).
Films also referred to as motion pictures, involves projecting a series of images into the screen to create an illusion of motion. It is one of the most popular forms of entertainment, enabling people to immerse in an imaginary world for a short period (Olaleye, 2007).
In recent times, subtitles that translate different languages have increased appeal of films, especially those from foreign cultures. Subtitles give the audience the opportunity to watch films that were not produced in their primary language. This innovation therefore created room for rapid spread of films from their country of origin to other countries, in which Nigeria is not an exception. Today in Nigeria, films made in Hollywood USA, France, India, China, etc. are always in high demand.
Our present Nigeria society now has a Europeanized look. Our youths now strive to talk, walk, behave, eat, and dress exactly like characters in foreign films, to the detriment and abandonment of our indigenous cultures.