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TOURISM AND HOSPITALITY MANAGEMENT PROJECT TOPICS AND RESEARCH MATERIALS


  • 141. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In essence, marketing is...Continue Reading »

    50 pages |  2,539 engagements | 

  • 142. MARKETING PRACTICES AND CONSUMER SATISFACTION IN HOSPITALITY INDUSTRY

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer satisfaction is a business philosophy which tends to the creation of value for customers, anticipating and managing their expectations, and demonstrating ability and responsibility to satisfy their needs. Quality of service and customer satisfaction is critical factors for success of any business (Gronoos, 1990; Parasuraman et al., 1988...Continue Reading »

    46 pages |  525 engagements | 

  • 143. HARNESSING THE RELICS AND MOVEMENT OF TRANSATLANTIC SLAVE TRADE IN BADAGRY LAGOS...

    » CHAPTER ONE 1.0 INTRODUCTION The slave trade refers to the transatlantic trading patterns which were established as early as the mid 17th century. Trading ships would set sail from Europe with a cargo of manufactured goods to the west coast of Africa. There, these goods would be traded, over weeks and months, for captured people provided by African traders. European traders found it easier to do b...Continue Reading »

    50 pages |  609 engagements | 

  • 144. EFFECTIVE CONTROL OF FOOD AND BEVERAGES IN THE CATERING INDUSTRY

    » ABSTRACT Hospitality industry is one of the business entities that budgeting must be functional and active. The method of it application or execution matters; it will be of good note to know that for effective hospitality operation and growth the food costing and control system should be extraordinary. In this study, the researchers were able to point out the basic element that facilitates the gro...Continue Reading »

    50 pages |  10,370 engagements | 

  • 145. CULTURAL FESTIVAL AND INTER-COMMUNAL COHESION IN ORON L.G.A. OF AKWA IBOM STATE

    » CHAPTER ONE 1.0 INTRODUCTION Every individual, every family, and indeed, every society has principles and standards which are appreciated and held in high respect, as well as those which are abhorred. When these principles and/or standards are commonly held by peoples, they are termed social values. Social values then refer to the ideas shared by members of a society as to what is good, right, and...Continue Reading »

    50 pages |  1,653 engagements | 

  • 146. ASSESSING THE SIGNIFICANCE OF THE TOURISM INDUSTRY ON ECONOMIC DEVELOPMENT OF NI...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Tourism involves the movement of people from their places of residence to new locations. It is the temporary movement of people to destinations outside their normal places of work and residence the activities undertaken during their stay in those destinations and the facilities created to cater for their needs. Economic growth is the increase in...Continue Reading »

    50 pages |  328 engagements | 

  • 147. ASSESSING THE CHALLENGES OF THE HOSPITALITY AND TOURISM INDUSTRY

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The rate of growth of the hospitality industry in Nigeria is becoming alarming thereby increasing the level of competition in this very industry. Most hotels in Nigeria strive to meet up with the standard in terms of good acommodation, good services, and good customer relationship with aim of increasing the level of patronage in their business e...Continue Reading »

    50 pages |  388 engagements | 

  • 148. ASSESSING THE CHALLENGES FACING SMALL SCALE HOTELS IN NIGERIA (A CASE STUDY OF ...

    » CHAPTER ONE INTODUCTION 1.1 BACKGROUND OF THE STUDY The establishment of hotels and recreational centers in Nigeria both small scale and large scale has ultimately helped in the socio economic development of the country. For this development that has been as a result of the building and establishment of these hotels to be lasting, the challenges confronting the small scale hotels in Nigeria has to...Continue Reading »

    55 pages |  856 engagements | 

  • 149. A COMPARATIVE STUDY ON THE NEED FOR EFFECTIVE POLICIES AS A PANACEA FOR SUSTAINA...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria is part of that group of African countries that has no real reason to account for its perpetual high poverty rates. Factors that most feed the cycle of poverty in Nigeria include mass unemployment and lack of productivity, corruption and incompetence of leadership (Allison, 2013). Given Nigeria’s high unemployment rate, entrepreneu...Continue Reading »

    50 pages |  517 engagements | 

  • 150. KITCHEN HAZARDS, CAUSES AND CONTROL

    » CHAPTER ONE INTRODUCTION AND STATEMENT OF THE STUDY 1.1 BACKGROUND OF THE STUDY Kitchen safety awareness is crucial during food preparation and cooking, as well as during clean up and daily living; understanding the hazards present in the kitchen can help you avoid accidents or subjecting your family to a bout of food poisoning. Hazard is a situation that could be dangerous, like slipping and fall...Continue Reading »

    55 pages |  322 engagements | 

  • 151. EVALUATION OF EMPLOYEE MOTIVATION AND PRODUCTIVITY IN THE HOSPITALITY INDUSTRY

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The hotel industry is a significant part of the tourism industry worldwide and its employees play a key role in delivering the service to customers. The motivation of employees, whether professional, skilled or unskilled, is a major issue in all service organizations. For the hotel industry, employee motivation is a major issue. It is a challeng...Continue Reading »

    59 pages |  300 engagements | 

  • 152. ENHANCING INTERNALLY GENERATED REVENUE THROUGH TOURISM DEVELOPMENT IN AKWA IBOM ...

    » ABSTRACT This study was carried out to examine whether tourism development enhances internally generated revenue in Akwa Ibom State with a particular reference to Ibeno Beach in Ibeno Local Government Area. To achieve this objective, three research questions and two research hypotheses were formulated to guide the study. The data were collected from primary sources. The primary data were collected...Continue Reading »

    64 pages |  478 engagements | 

  • 153. ECONOMIC ASSESSMENT OF THE SIGNIFICANCE OF TOURISM AND HOSPITALITY INDUSTRY IN A...

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Tourism is known to create jobs at various levels that are essential to the growth of the rural and national economy (Ekechukwu, 2010). Tourism is now one of the world’s largest industries and one of its fastest growing economic sectors (Creace and Querini, 2011). They further noted that for many countries, tourism is seen as a main instru...Continue Reading »

    59 pages |  376 engagements | 

. ABSTRACT, Proposals, Literature Reviews, Aims & Objectives, Methodology, Surveys & Implementations