Abstract
Adoption rates of soil and water conservation measures remain below the expected levels in Ethiopia despite the considerable investments in reducing land degradation and improving soil fertility. This constitutes one of the key research agendas in the country. This paper underscores the need for investigating the factors hindering or facilitating the adoption of soil and water conservation measures. The study results presented in this paper are based on cross-section data collected from 408 households in eastern Ethiopia, including field observations of 790 plots selected using a multi-stage sampling procedure.