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PROJECT TOPIC: PRODUCT MARKETING: A STRATEGIC STEP FOR LIBRARIES IN THE INFORMATION AGE (A CASE STUDY OF IMO STATE LIBRARY BOARD, OWERRI)

Project Body:


CHAPTER ONE

1.0  INTRODUCTION

1.1  BACKGROUND OF THE STUDY

According to Nwokoye, (1981:95) product is a bundle of physical and psychological satisfaction that a buyer receives from a purchase”. To Nwokoye, a product includes notably the tangible object but also such supportive elements as packaging, convenience of purchase, post-sale service and others that buyers value this product can take a variety of forms including physical object, service, a place an organization an idea or a personality. What is certain is that product does not necessarily mean a physical object manufactured by a firm, service like those of the libraries are also regarded as product.

Therefore, library products are what the library does for Its community of user, those tangible goods and services that the library offers, for example:

  • Provision of the building, the book and the Bain
  • Provision of resources for life buy learning
  • Provision of local, regional and national access resources
  • Provision of reference and research resources, service and collections
  • Provision of services for users in the online community
  • Provision of information, cultural and social literacy and so many others too numerous to mention.

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