ABSTRACT

This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy.

Chapter one of this project deals with general introduction of what marketing of financial services is all about, objectives, significance and limitation of the study.

Chapter two deals with the research used, two distinct types of data collection instruments on the write-up questionnaire and library research.

Chapter three deals with the research methods used by the project work. Sources of data, secondary date, collection of data and methods of data collection.

Chapter four deals with findings of the study. The findings of the study was that banks face a lot of challenges.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.