CHAPTER ONE

INTRODUCTION

1.1   Background of the Study

Communication is a means of engaging employees towards compliance with the principles of responsibility. Well-functioning communication is an essential part of the whole process of implementation of corporate social responsibility in small and medium-sized enterprises. Responsibility as orientation should be set to the highest level of organization and communication used to inform and engage employees in an effort to build a socially responsible company. Principles of responsibility intersect all elements of the internal communication system of the organization. Support open dissemination of the contents of all communications between employees and initiate the feedback can be considered as a prerequisite for implementing the principles of responsibility to organizational processes. Depending on the actual communication system, small and medium-sized enterprises can use to communicate the principles of responsibility towards employees by numerous formal and informal communication tools – regular meetings, intranet site, e-mails, bulletin boards, posters, banners, brochures, internal magazine, informal stuff meetings, presentations and videos of responsible behaviour, support anonymous boxes for feedback and new ideas, valuation responsible employees. Principles of responsibility should appear already in the formulation of corporate mission and be included in the organizational values. Intranet as a tool for formal communication should support the open dissemination of information. The effectiveness of meetings depends on the readiness of invited staff and quality of processed documents and subsequent registrations from them. To inform employees about the principles of responsibility in the organization, it is appropriate to create posters, brochures, or videos, disseminate information through the internal magazine.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.