Chapter one

Introduction

1.1Background of the study

People are living in a global world and every day they are adopting new technologies, information, lifestyle, language and so on. Nowadays, digital social media are very popular among young generations. Social media includes all technology that facilitates social interaction, make possible collaboration and enable deliberations across stakeholders: social media includes such tools as electronic blogs, audio/video tools(youtube), internet chat rooms, cellular and computer texting and social networking sites (Bryer and Zavattaro, 2011). Arroyo (2012) said, “Once social media was introduced, it enabled a new way for people, particularly the younger generation, to connect with one another, based on common interests, goals and even values”.

Over the years, social media has gained massive popularity and has become widely accepted. Research has shown that internet use and the use of social networking sites in particular have grown significantly since 2000 with some estimates of nearly 78% of American adults using the internet regularly; 46% of American adults 18 and older using social networking sites and 65% of teens ages 12 to 17 using online social networks (Rainie et al, 2011). In terms of membership and daily usage, more recent estimates show Facebook as having over 750 million users worldwide; Linkedln, over 100 million members; Twitter having over 177 million tweets per day; YouTube having over 3 billion views each day (Chen & Bryer, 2012). According to Rainie, Purcell and Smith (2011), the use of social networking sites has been repeatedly found to be the highest among those between the ages of 18-29.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.