MARKETING PROJECT TOPICS AND RESEARCH MATERIALS

• 1041. CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE ECONOMY

  » ABSTRACT This study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly incidence in the state, and the study sought the opini...Continue Reading »

  66 pages |  18 engagements | 

• 1042. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK.

  » ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be h...Continue Reading »

  66 pages |  -1 engagements | 

• 1043. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPAR...

  » ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters in order to present a coherent work. Chapter one foc...Continue Reading »

  66 pages |  332 engagements | 

• 1044. PERCEPTION OF CYBERCRIME AMONG NIGERIAN YOUTHS .

  » Abstract The aim of this study was to examine the perception of cybercrime among Nigerian youths using Caritas University as a study. In this research study, we found out people’s reaction to messages depends mainly on how it is perceived. To achieve the aim o the study, literature was reviewed. Survey research method was used in which questionnaire, the major instrument, was distributed to ...Continue Reading »

  66 pages |  21 engagements | 

• 1045. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUC...

  » ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market...Continue Reading »

  66 pages |  325 engagements | 

• 1046. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR

  » ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and...Continue Reading »

  66 pages |  -1 engagements | 

• 1047. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY .

  » ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study includ...Continue Reading »

  66 pages |  -1 engagements | 

• 1048. A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS ...

  » ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were...Continue Reading »

  66 pages |  346 engagements | 

• 1049. CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, ...

  » ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services. Meanwhile, the aim of this research work is to find out ...Continue Reading »

  66 pages |  417 engagements | 

• 1050. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CA...

  » ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: · To find out if the customers are satisfied with the quality and availability of EAS. · To identify and evaluate the marketing strategies used by EAS. · To determ...Continue Reading »

  65 pages |  311 engagements | 

• 1051. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STU...

  » ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence. Three hypotheses were formulated, to test for hypotheses. a) Whether marketing strategies used by Jonatex lead to in...Continue Reading »

  66 pages |  348 engagements | 

• 1052. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON-DURABLE CONSUMER ...

  » ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s sanitary towel through effective marketing strategies. This research projects was aimed at the following. a) To identify marketing strategies that can be implemented in order to increase the sales and profitability of the produc...Continue Reading »

  66 pages |  302 engagements | 

• 1053. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSU...

  » ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product. b. To determine whether t...Continue Reading »

  66 pages |  446 engagements | 

• 1054. EFFECTIVE PRODUCT PLANNING AND DEVELOPMENT STRATEGIES FOR ACHIEVING INCREASED MA...

  » ABSTRACT This research is intended to generally appraise how effective product planning and development in the manufacturing sector as strategies for achieving increased market share with particular reference to PZ Nigerian Plc Aba Abia State. The main purpose of this study was to identify how effective product planning and development programme of PZ Nigeria will result to better customer satisfa...Continue Reading »

  65 pages |  318 engagements | 

• 1055. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES ...

  » ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc maintains a corporate affairs department th...Continue Reading »

  65 pages |  314 engagements | 

• 1056. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A CASE STUDY OF ALL STATE...

  » ABSTRACT This project work is on the impact of information technology in the banking industry. And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of all state trust bank and the customers that patronize their services. The research instrument use...Continue Reading »

  66 pages |  312 engagements | 

• 1057. IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY: A CASE STUDY OF JUHEL P...

  » ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective were formulated. · To know whether Juhel Pharmaceuticals conducts marketing research. · To determine the impact of marketing research on the company’s profitability primary and secondary data were collected to solve...Continue Reading »

  66 pages |  -1 engagements | 

• 1058. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY (A CASE STUDY OF NIGER...

  » ABSTRACT%3ss="MsoBodyText" style="text align: justify; line height: 200%;">This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include:...Continue Reading »

  65 pages |  -1 engagements | 

• 1059. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPAN...

  » ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher setout with the following objectives. To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out the inadequate capital of the company and how it aff...Continue Reading »

  65 pages |  325 engagements | 

• 1060. MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN.

  » ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death. The research evaluated the effectiveness and efficient use of marketing ...Continue Reading »

  65 pages |  -1 engagements |