CHAPTER ONE INTRODUCTION 1.1                 Background of the Study The  media of  mass communication have  a  responsibility  in  any  society  where  they operate. Neher and Sandain (2007: p.211) assert that people turn to the news media for the accurate reporting of facts so that they can decide what is right and what ought to be done.   However, the social responsibility function of the mass media is conflicting with the desire to make money (Udomisor & Akutus, 2013, p.29).   The social responsibility theory holds that for the press to function as a free enterprise; it must be responsible to a society in which it operates and the media are able to raise issues of public importance and interest (Asemah 2011, p.146). The Nigerian media today often times do not perform this social duties and important topic of discourse that the media would have brought as agenda are being compromised for money.

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