CHAPTER ONE 1.0     INTRODUCTION The power of communication as an agent of change cannot be overemphasized. The current age of communication is regarded as the information age. This is the age when the vehicle of mass communication comprising of television, radio and print media have become imperative to the development of all. Radio has been singled out as the most effective instrument for rural dwellers, thus making its advantages over other media in comparable in terms of coverage portability, cost effectiveness, etc. Even, government in this current political dispensation have taken giant strides towards integrating the rural dwellers into the scheme of things. In other words, efforts are being geared by the government in bringing its programme, policies and government closer to the rural dwellers. Radio is a very effective tool for disseminating entertaining, informative and educational programmes to rural dwellers. This communication, through the radio can be referred to as purposive communication because the information sent is meant to mobilize the listeners. Radio is the only tool of mass communication that is cheap, cost effective and affordable in the economic situation of developing countries. The radio is also versatile because it can be used to transmit messages and information in different languages. For instance, when one is broadcasting or transmitting messages to people, you can use radio and broadcast in the language of their choice.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.