CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

That the mass media plays a vital role in the development process of a country is not again saying.  The mass media generally regarded as a channel of communication that are capable of reaching heterogeneous audience simultaneously with uniform message.  They regularly cover all sorts of issues such as health, music, fine art, crime, sport, entertainment, political events among others (Meyer, 2002, Soela 2004).  The mass media transmits ideas and new information to target audience in the society.  Tosanisunmi (2004) has observed that the mass media educate, inform and entertain beyond these functions as they also persuade and catalyze for social mobilization.  In other words, the mass media can be regarded as powerful service of information because they have the capability to penetrate every segment of society.  They have the ability to disseminate messages about issue, ideas and product.

          Furthermore, the mass media has that capability to create awareness and knowledge about issues of national interest.  The traditional mass media usually consist of radio, television, newspaper and magazine while the news media involves the internet technologies.  Contextually, these media have the responsibility to mobilize for national development.

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