CHAPTER ONE 1.0       INTRODUCTION 1.1       THE BACKGROUND OF THE STUDY The best way to deal with a problem is to first of all understand the issues involved. In the same way in our contempt to propose a role of television on cultural promotion. We need also to break the components into manageable parts and this deals with them. The topic assigned in this project is “television as a means of cultural promotion  in our indigenous environment.” Two questions readily comes to mind:             i.          What is Television?             ii.         What do we mean by cultural promotion in our indigenous environment? The relationship between television and culture is integral and dynamic. Television is merely neutral technical strimming but is shaped by and itself shape the culture. New television technology constantly arises and influence cultural life. Television denomination of domestic life begins at 1950’s films creation at star in the world war 1 era or television combination of technologies often stimulate transcendent vision of an utopian or dystrophic futon, which are after see in retrospect as have technical. It might sound rather simplicity to try to define television: after all, we know that television is an electronic device that belongs to informational, educational and entertainment programmes. Television is more than  just another great resource. It is the greatest communication mechanizing ever designed and operated by man if pumps into over brains and vending strain of information, opinion, moral, values and aesthetic taste. It can not be natural influence. Every minute of television programming teach us something these days. What people think about nearly every issue, be it politics, religion, government, fashion, culture is most exclusive influence by television.

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