CHAPTER ONE 1.1     INTRODUCTION           Basically, public relations as a means of maintaining indisputable goodwill between an organization and its publics, taking the feelings of publics into consideration. Public relations refer to as image maker. This can be defined by ensuring the mutual understanding between an organization and its publics.           Public relations is the practice of managing the spread of information between an organization or individual (such as a business, government agency or a non profit organization) and the public.           Public relations may include an organization or individual gaining exposure to their audience, using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. The aim of public relation is to inform the public, prospective customers, investors, partners, employees and other stakeholders, ultimately persuading them to maintain a ultimately persuading them to maintain a certain ,  leadership, product or of political decisions.           According to international public relations association (IPRA) defined public relations as “a management functions of continuing and planned character through which public and private organization and institutions seek to win and retain the understanding sympathy concern by evaluating public opinion wide spread  productivity, cooperation and efficient fulfillment of their common interest”.

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