CHAPTER ONE

• INTRODUCTION

Transportation is a means of moving goods and people from one place to another. In marketing, it involves the movement of goods from one place of production to the place of consumption. Goods can be moved from the factories to the wholesalers and to the retailers where the consumers come to buy them. It is also possible to move goods from the retailers shops to the consumers or from the wholesalers to the consumers and in some cases from the producers direct to the consumers.

The Importance of Transportation

1. Transportation links the different fixed facilities and markets and thus serves to neutralize the spatial separation of the facilities.
2. As a marketing function, therefore, it increases the economic value of the products by creating time and place utilities and promoting possession utility.
3. For the producer, the transportation aids in moving raw materials and other components from the suppliers to the plants and warehouses and from plants and warehouses to other plants. It also involves the movement of finished goods from the warehouses or distribution centers and to customers.
4. Consumers also benefit from transportation because some retailers deliver goods directly to them.

Nigeria in particular has various types of transportation system and these could be grouped as follows:-

1. Rail transportation by train
2. Air transportation by aero plane
3. Sea transportation by ship, canoe e.t.c
4. Road transportation by car, lorries, buses and trucks
5. Human porterage by tracking to far and near distance.

This research will be emphasized on road transportation under which motor accidents falls (Fatal and Minor accident). Motor accident is one of the rapid accidents in transportation, which mostly results in loss of life.

Though the statistics records shown that Nigeria is one of the countries in the world with the highest rate of motor accidents. The federal government has been making frantic effort to minimize its importance and if possible eradicate its occurrence by introducing Federal road safety corps, assess and reduce the frequency of motor accident on our roads most especially in Oyo state which is the case study of this research work.

Despite the effort of Federal road safety corps to ensure safety on our roads to obey rules and regulations on how to make use of traffic signs and symbols, making sure that vehicle are tested to ensure road worthy before playing the roads and highways, from empirical research we shall find out that accident still occur on our road and if this situation is not properly arrested in time. Nigeria will continue to lose economically, politically and otherwise.

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