CHAPTER ONE

INTRODUCTION

Background to the Study

Clothing is anything placed on the body to adorn or to motivate behaviour (John and Foster, 1990). It includes all the different garments, accessories or ornaments worn by people as well as their make-up and styles. Theories have attempted to explain the motivation factors underlying clothing choices and decision. Such theories include: modesty, immodesty, protection and adornment theories (Marshal Jackson, Stanley, Kefgen and Touchie 2000).

Modesty theory focuses on standard regarding the area of the anatomy to be concealed and state that clothes are worn solely to conceal or cover nakedness (Marshal et al. 2000). Various cultures have rules about modesty that relate to their use of clothing. The immodesty theory on the other hand states that clothing is not to cover nakedness but to attract attention. The argument here is that wearing of garment is far erotic than in going without them (Marshal et al. 2000). The protection theory view physical protection and psychological protection as major reasons of purpose of wearing clothes. Adornment theory stresses that clothing is used to decorate or adorn the body according to the standard or culture (Weber, 1990). People adorn themselves via clothing for many reasons for adornment namely for psychological protection to ward off evil spirit, for sexual attraction and as means of motivating the female undergraduates clothing practices.

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