CHAPTER 1

INTRODUCTION

1.0     Background of Study

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. In this area of technology, e-commerce is fast gaining ground as an accepted and used business paradigm. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes for online shopping.More and more business houses are implementing web sites providing functionality for performing commercial transactions over the web. It is reasonable to say that the process of shopping on the web is becoming the common place.

 Since the emergence of World Wide Web (WWW), vendors can easily sell their products to the different kinds of people over the internet. Many people prefer online shopping because of its different kinds of convenience. They can find a specific product by searching various online stores which is less time consuming and tedious process rather than searching this product in various stores in the market.

The largest of these online retailing corporations are Alibaba, Amazon.com, and eBay.Retail success is no longer all about physical stores. This is evident because of the increase in retailers now offering online store interfaces for consumers.AnchorAnchor

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