Introduction 

Conducting business online is essential for many organizations. Even if a company does not sell its products/services online, it’s helpful to have a website and a social media presence for engagement and brand awareness purposes.

This program offers the ultimate knowledge and skills for you to become an e-commerce whizz and resolve how and where to invest businesses marketing budgets and how best to engage with customers. Upon graduation, whether you want to join a global organization or you’re an entrepreneur, this program will ensure you succeed, allowing you to manage an online business.

Study with industry-standard software and online platforms, within a curriculum that follows the latest industry trends to help you stand out.   

Skills and competencies

• Successfully start and run an online business
• Develop, plan, and execute a comprehensive online marketing plan
• Set up and run an online store
• Analyze and interpret financial and business data
• Establish and manage an online customer services system
• Become proficient in all key software programs and online platforms
• Plan and execute online sales and marketing representation strategies
• Identify global market opportunities and adjust business and marketing practices to address legal and cultural differences
• Be aware of the most important laws and regulations
• Recruit, train, and manage the sales force for a business

Employability and career

79.5% of our students have secured employment within six months of graduation.

Our graduates have gone onto pursue successful careers in the following roles:

• Digital marketing consultant/strategist
• Digital marketing manager/account manager
• Social media manager
• Advertising consultant
• Marketing coordinator/director
• E-Commerce consultant/strategist
• Online store manager/sales manager

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2. 2. As a source for additional understanding of the subject.
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