CHAPTER ONE

INTRODUCTION

Background to the study

This study sets out to examine the influence that film has had on the youth culture in Nigeria, particularly among the second wave of millennials i.e. those born between 1995 and 2004. Mass media has existed in many different forms throughout the years and tends to affect many aspects of society and everyday life. Films have been known to have both positive and negative impacts on the mind as well as overall character and mental development of young people. Films can be used as a medium to pass across social messages or simply for fun.

The impact of films can be traced all the way back to the late 1920s. The earliest record of a coordinated social scientific inquiry into the subject was aimed at studying the harmful impacts of films on societies. The increased popularity of this medium as a common source of mass information and entertainment in the 1950s gave rise to concerns about potential harms, especially in connection with young audiences (Gunter, 2004). Even in modern times, concerns have been raised about the kinds of values and attitudes that young people may imbibe as a result of exposure to different kinds of media content (Kubey & Larson, 2005).

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