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PROJECT TOPIC: AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)

Project Body:


CHAPTER ONE

  1. INTRODUCTION

          Planning is the first of serves of function that managers perform.

          It entails a material picture of what the organization should achieve, when it should be achieved who is to ensure its achieved and how the objectives are to be achieved.

          Planning is the process by which manager establish goal are achieved planning includes all activities that lead to the definition of objective and the determination of appropriate courses of activities to achieve these objectives.

          Strategic planning is a type of planning that seeks to establish the board line along which an organization should develop. It also involve in vestment and financing decision which must be related to each other within the context of the strategic plan.

          Strategic planning assists an organization to access effectively the demands of its external environmental and because of relies very heartily on the information.

          When these external data is combined with internal data management can make estimates of the expected result.

These area the importance of planning.

  1. To offset uncertainty and change
  2. To gain economic operation
  3. To facilitate control
  4. To focus attention on objectives
  5. It enhances the spirit of togetherness
  6. It helps the manage uncertainty

The types of planning g are as follow

  1. Micro- economic planning
  2. Senatorial planning
  3. Budgetary planning
  4. Project planning
  5. Strategic planning

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