CHAPTER ONE

1. BACDROUND TO  THE STUDY

Every business organization aims is to prosper, increase sales and maximize profit, trying by all means to ensure the occurrences of losses are perfectly controlled. More so, they want to make effective use of available resources most profitably so their aims and objectives will be achieved (profit maximization).

Many sellers make the mistake they   offer than   to the benefit attained form the product   of customers. They see themselves as products producers and seller rather than provision of solution to the customers needs.

Means while every consumers intention  is to choose the  right product  and services form reliable producer  that on can  meet their  request and also  provide product and serviced that can effectively maximize their  satisfaction  at a reasonable and affordable  prices .

Customer’s satisfaction depends on a products   perceived performance in    delivery    value   relative to buyer’s expectations. Consumer which to get the right product of the right quality at the right price, at the right time from the right sources and derive the right maximum satisfaction. They   do emphasize on the contraction of price and quality.

1. 1. This material content is developed to serve as a GUIDE for students to conduct academic research work
2. 2. As a source for additional understanding of the subject.
3. 3. As a source for ideas for your own research work (if properly referenced).
4. 4. For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase)
5. 5. Direct citing (if referenced properly)
Thank you so much for your respect to the authors copyright.