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PROJECT TOPIC: PROBLEM AND PROSPECTS OF RETAIL MAKETING

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CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY

This research work is carried out in the institute of management and technology Enugu in Enugu state of Nigeria. The institution is made up of two campus viz. campus ii and campus iii IMT is situated in the part of enugu north local government area of Enugu town the capital town of Enugu state. The studied is densely populated with indigenes alike. The student of IMT are highly dedicated to their studies. The institution has well built structures located in two campuses. The institution are rich with well qualified lectures, rich technological equipment as well as rich amenities, probably is responsible for the relatively high rate of the institution school fees.

            There will be an elaborate attempt to provide relevant information about the retailing covering things such as geographical features historic development with regards to socio – economic and business activities. Also effort will be made to discuss the concept of problem and prospect of retailing from the general perspective after which will be given in the next chapter of this project from what is presently obtained in Nkutume being the case study, critics are of the that there is lack of business qualities of relaters in Nkutume. They also take the advantages of the low pace of business growth in Nkutume, false prediction about the future.

            Hence, they say that Nkutume is doomed to remain in bad market because the shop owners never wanted to give customer preferential treatment as fair treatment to customer granting credit to customer etc. some of these rumors and fallacious statement perhaps from the assumption or take that ht people that have been operating in Nkutume has never any business incentives.

            This belief of the people has aroused in out with concrete fact about the factors that influence the retailers and areas. Still influencing them and may likely affect their future. Moreover, this study aid to the authors discernment of the general problem and obviously future prospects of retailers especially as its regards the activities of retail marketing activity usual give rise to wholesale this in turn culminates into the retailing in NKutume campus III of IMT Enugu.


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