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PROJECT TOPIC: READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE

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CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

            Photography has been utilized across a wide range of print in newspapers, magazines and other forms of media such as in advertising and commercial, video and film-making, fine art photography, portraiture and journalistic form. Photography image plays a very significant role in our daily lives. It‟s apparent that photographic images are widely used as the main medium in presentation such as billboard advertisements, illustrated magazines, newspapers, television and also the Internet.

            No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to Gelnshain, (2002,p.12), the first book with lithographic illustration (pictures) appeared in 1840. The photographs were selected on the basis of the criteria of in testing subjects, which stabilizes presentation. After this pioneering indeed, two publications, London labour and the London poor, appeared in British critical study.  the use of photographs as a graphical presentation started with books, according to Peter (2009.p,6) the application of this experience in periodical came; surprisingly fast in May, 1842. This was when Herbet founded the famous illustrated London news. The publication relied heavily on pictorial information.

            According to Mustaffa (2011,p.97), every image delivers its message with different purposes such as to inform, educate, promote, entertain and persuade. Images are extensively deployed and employed for a variety of purposes and intended effects in a wide range of communication and leisure industries. Mustaffa also stated that the significance of photography has to be considered within two main stands. The first is the nature of photography as realistic forms of representation and the second is its representation that‟s similar to the linguistic analogy, with its own codes and conventions or as mirror representation or interpretation, in another words, the reproduction copying of object or character appears in the photograph represent reality (similar) and truly experience.


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