CHAPTER ONE

INTRODUCTION 1.1 BACKGRONUD TO THE STUDYThe important attacked to a customers perception of a company’s image, very from company to company and from one country to another. In the developed and industrialized countries such as U. S.A. and Sapan when marketing is practiced to the letter, such perception is give utmost attention. In Nigeria where Nigerians are only past beginning to cultivate marketing culture, only few companies attack significance to this. Through there may be pubic relation department existing in most firms they are not marketing oriented.It is easier for a product manufacturer to thrive without a good image to his pubic than a service provide. That is why the production and product concept were difficult to change. When an individual is in dire need of an offering. He least considers the image of the outerprice producing it. This is however not possible in the service industry. Pubic relation is an important as the industry itself except for situation where such service are rare.The television industry is fastly growing and becoming more competitive. The some customs are sambaed for due to the peculiar nature of service, one of the ways of convincing customer of quality output is by projecting a good corporate image. This is because in service provision. Manufacturers and customers have a direct relationship which cold be adverse or favorable, this determines to a longer extent customer loyalty. Through effectiveness and efficiency in the promotional mix yield a signergistice result with regards to customers attraction and retention , the manner in which any programme presented creates a perception in the customer mind.According to the institute of public relation, public relation in the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and it’s public.In Webster’s third New International Dictionary it was defined as:- The promotion of good report and good will between a person, firm or institution and other person’s special public or community at large though the distribution of interchanged and the assessment of public reaction - The degree of understanding and good will achieved between individual, organization or institution and the public - The act or science of developing reciprocal understanding and good will - Ebul (1995.306) public relation is relationship between a firm and it’s numerous public. It is also a management activities planned to shape and affect the attitude and behaviour of the public.NTA Enugu like other NTA production centers is structured into six divisions for effective management namely: Engineering, Programmes, News and current Affairs; Administration, commercial and Account. The station has a staff strength of 365 which is also largest within the authority. The station has a 10KW Thomson CSF transmitter which in installed in 1982 and commissioned in for programme transmission in the same year has an effective rediated power (ERP) of over 100KW. NTA Enugu not only blankets the entire Enugu state within clear television signals but the station is also received clearly in nine neighboring state including; Anambra, Abia, Akw-Ibom, Benus, Ebonyi, Edo, Delta, Kogi and Imo.NTA Enugu is renowned for its excellence in programme production some of these prgormames provided are drama, musical documentary and current affairs

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