CHAPTER ONE

INTRODUCTION

 1.1  BACKGROUND OF THE STUDY

            The information and communication age came along with many possibilities. Indeed, the advances in information and communication technologies have brought many hopes to the modern man. In the civilized west for instance, great transformations in the lives of the people, are in part functions of advances in information and communication technologies. According to Onwubalili (2004:125) “the magical changes are quite glaring in every facet of our lives and touches simplest of domestic services, to corporate and limitless industrial applications”.

One of the areas where information technology has had quite an impact is in the media. The media being a watchdog of the society are of the interface. They link people together with those in authority, in both the public and private sectors. They serve as the ears and eyes of the public and those in power, and transmit information in the form of news analysis and indeed entertainment.

            When Marshall McLuhan talked about the global village many years ago, people at that time thought he was a joker. Today, the new communicate technologies have proved that he was a man of vision. The new communication technologies have made people to become increasingly involved in one another life. As Baran (1999:51) observes, Mcluhan did believe that the media, would permit the human tribe to become one family. Technology is not itself a medium, but a social force bringing changes to the media world. Therefore communication technology is any artifacts manipulated by man to aid him communicate interpersonally or massively.

The impact of the information technology on the media industry has been improved. Information can reach people around the nation or world within a second, for instance digital technology has placed us at a point of a very significant way of development in the history of human communication, often called “the information society, and has transformed the way many men and women work in the media industry. Onwubalili (2004:125), information can be sent around the world in seconds with the new technologies, and news can reach people when it happens.

This research project therefore intends to investigate these issues in the light of the effect of information technology and communication in broadcast media.

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