This study examines sales promotion in Champion breweries Plc, Uyo. Sales promotion is one of the most loosely used terms in marketing vocabulary. Sales Department of Champion Breweries. PLC Uyo has been weak in terms of promotion of their product This study attempt to high light the problem of promoting their product and make possible solution to the problem, among these include Rival Competition, staff character, scope of the market, money available for promotion, and to advertise the product at required media. The population of the study constitute the employee of the firm both senior and junior staff. The sample size of (50) was determined through randomly selected of respondents. The study made the following recommendations were made which if applied will alleviate the problem of the company and boast its prospect. A comprehensive promotional method should be used such as Radio, TV, etc. special sale department to effect a comprehensive promotion as the size of the market is very wide.