CHAPTER ONE

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

The central focus of any firm should be the maximization of customer’s satisfaction. The marketing manager has control of number of factors called the marketing mix. In attempting to satisfy customers desire one of those factors is the forms  of promotional activities. advertising is one of the most important elements of promotion.

        Many companies consider  advertising  as a superior promotion tools to personal selling, sales promotion or publicity. This is because adverting provides multiple presentations of masses of people with one message, compared with personal selling that involve individual contact with each prospect. Also sales promotion frequently, requires individual contacts publicity may provides multiple presentation like advertising, but the firm has limited control one the message content and placement.  While advertising is given such a credit, it is crucial to our understanding therefore, that we appreciated from  the start  the place of adverting in marketing.

        Advertising is a form of paid communication designed to sell a product or service or disseminate an idea to the public is the promotional tools. Advertising is just one of the elements that make up promotional mix. Other element in the marketing  mix include sales promotion, direct mail etc the important of advertising has been appreciated by all organization (public and private) because it helps in marketing and non marketing activities, it is used to announce new product,  invite enquires, educate consumer, retrieved lost sales, recruits new staff, attract investors and make a special product etc it is a favorable means of communication between  them and their audience.

1.2   STATEMENT OF THE PROBLEM

The public occasionally misunderstand role of advertising, its nature, the public mostly says advertising is noisy are at times annoying. Advertising has both economic and social problems in our environment.

        Three major broad-based problems about adverting are:

1.  Despite its economic importance in our society, the general  public has a poor understanding of this forms of mass communication, since advertising is persuassive, it sometimes accused and therefore subject to adverse reaction.

2.  The researcher will also measure the effectiveness needed at different level of demand supply in honey well noodles foods.

3.  The researcher will assess the promotional mix of marketing department that contribute towards sales. This will evaluate the method of determining advertising budget towards the boosting of sales

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