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PROJECT TOPIC: THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH

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CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Adaptation of Information Technology in Service and Product in Public Sector Organizations in Nigeria is characterized by many problems. Ottin (196:62) explained that every organization has way of generating, collecting, processing, storing, retrieving and using data. The system of doing this many either are informal or formal. As organization grows, they tend to change from an informal to formal approach of doing things. This is because as an organization grows large and becomes complex, it becomes extremely difficult for the manager to smoothly control the sub systems in the organization. This is more pervasive and prominent in divisional and centralized public sector organization where top executive ever actually see what goes on. This growth in size and complexity necessitates the shift for a formal system using memos, reports, operating statement, balancing sheets and programmes. The growth in size and complexity has also necessitated the use of computer as tool for organizational information system. To be effective on information technology must therefore fulfill two roles namely, as a data processing system as an information/decision support. Information technology has a very significant role for the survival of any organization. Information is an organizational system in an organization and management solutions based on information technology to a challenge posed by the available to a management the accurate and timely data necessary to facilitate the organizations planning, controlling and operational functions to be carried out effectively. The system makes provision from information on the past, present and projected future and a relevant event inside and outside the organization Stoner, (1978:650), Kenne Van, (1970:62-64). To be information technology literate, managers must understand the broader organizations management and information technology dimensions of systems and their power to provide workable solutions to the organization challenge Loudon (1991:111) formal information technology can either be Computer Based Information System (CBS) in contrast rely on computer hardware and software technology to process and disseminate information. From this point on, and in this study, when we use the term information system a as formal organizations are experiencing environments that are not only changing rapidly but in particular is increasing subject to sudden irregularities. As a result the sustained corporate success that extends over decades and continuous expansion have come to be a luxury enjoyed by few public sectors organization is a corporate entity and a product of the society. In view of this information technology has been extensively used by organization to improve services delivery.


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